From the 26th of August to the 1st of September 2019, BOL exhibited at the Botswana Consumer Fair held under the theme, “Its more than just shopping” at Fairground Holdings. The objective of the annual Botswana Consumer Fair is to create an interactive face-to-face platform between exhibitors and consumers. It allows Companies to promote their products and to demonstrate product functionality and benefits.
At the Fair, BOL exhibited the current products offering and also had an activation management application (Quiz app) which served as a platform for engaging with the public whilst getting feedback on the level of understating of BOL mandate. The quiz provides a summary report of the people who participated, including their perceptions and understanding of BOL.This feedback informs BOL’s future stakeholder engagement and marketing plans.
People who were participated in the quiz stood a chance to win BOL merchandise. The minimum marks for qualification was a 70% score in the quiz.